However, you can also go the combination mark route and find a symbol that expresses something related to your blog name or the type of content you’ll be posting. (We’ll discuss this in more detail below.) These logos put a lot of emphasis on the typeface you use. ![]() In general, the most common type of logos you’ll see on blogs is a wordmark logo, or a logo that is based off of the name of your blog – whether the full name or a monogram – and nothing else. There are 9 different types of logos that fall under 3 main categories: Icon-based, text-based, and combination marks (logos that incorporate both words and symbols). Your logo is the foundation of your brand, and it will help you create an emotional connection with your audience that turns them into loyal readers. As part of your brand, a logo will help you stand out in your niche and build recognition amongst your readers.Ĭreate a brand identity. A logo tells your readers that your blog is professional, and that you’re qualified to write about the subjects at hand.īuild brand recognition. If designed well, it will instantly pique the interest of your readers and encourage them to check out your site. Once you lose a reader, chances are few and far between that they’re going to find you again, unless you have a logo – a visual cue – that will help them do so.Īdditionally, having a blog logo will help you: When people get to your site for the first time, they’re going to need a way to remember you out of all the other blogs in your niche. ![]() In fact, there are over 20 billion blog post views on WordPress’s platform, and 77% of internet surfers (meaning, everybody) regularly read blogs to get information. For better or worse, there are a million other bloggers out there, and chances are that whatever you’re planning to write about has been covered before.
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